FUCT: LOVE AWARENESS PROGRAM Page 2
Updated: Feb. 1st 2007
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FUCT™ is the brainchild of artist/graffiti writer Erik Brunetti (aka DEN ONE).
Created in 1991, out of Brunetti’s Venice Beach bedroom, FUCT™ has, since it’s humble beginnings, single-handedly laid the ground- work for an entire generation of street-wear labels and designers.
Responsible for introducing to the world the “Planet of The Apes” printed t-shirts back in 1993, to using Viet-Nam war & German WWII inspired graphics, to the recent hand-drawn rock’n’roll iconography pieces, FUCT™ may well be considered the predecessor of subversive street-wear.
Drawing it’s roots in early skate-boarding and graffiti culture as well as punk-rock music, FUCT™ has maintained a steady cult following over the years.
Coveted by youth and Gen-X’ers, the rebellious nature of the brand has also attracted unconventional and outlaw artists and musicians such as Keith Richards, Julian Schnabel, Rage Against The Machine’s Zack De La Rocha and members of thrash metal band Slayer.
With a reputation for causing trouble through provocative graphics and bold add campaigns, FUCT™ has never crossed the thin line into self-parodic overkill. Authenticity behind every idea and design has proven to be the driving force and the secret to it’s ever-growing commercial success.
15 years later, FUCT™ has managed to remain synonym of anti-consumerism and progressive thinking by leading the path of decadent and counter-culture aesthetics.
FACT 1/10:
FUCTprinted this graphic on t-shirts titled “Mao-Now!” circa 1993.
In response to a simple question that Erik had asked himself: “Who is the Lucifer of China ?” while brainstorming ideas for a logo that would faithfully represent Evil in Asia. Sure enough, genocide-genius Chairman Mao Zedong (pronounced Tse Tung) came up as contestant number one !
OBEY printed a similar Mao graphic, a few years down the line. The Giant campaign was promoting cultural revolution by portraying a true visionary as an emblem of hope and world peace. *
FOOTNOTES:
From the 1950s until his death, Mao initiated various economic and political campaigns, some of them resulting in the deaths of tens of millions of people, such as the Anti-Rightist Campaign, the Great Leap Forward and the Cultural Revolution.
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[...] Shepard Fairey has been doing that for years to other artists, though… especially Erik Brunetti at fuct. Karma is going to be a helluva ride for Shepard one day…. one day. [...]
Pingback by Theft.2 at Black Paintings X on January 28, 2007 at 10:32 pm
[...] P.P.S. This blog makes a pretty good case for the idea that Fairey has plagiarized his designs–and I mean beyond using old posters and artwork from back in the day. It compares specific designs done by FUCT clothing and ads and then compares them to almost exact replicas done by Fairey and the OBEY team. If so, then he’s even more scuzzy a dude than I thought. [...]
Pingback by Shepard Fairey - using his powers for good? « Nuclear Rays From My Halogen Haze on February 28, 2008 at 4:51 pm
[...] of the L.A. art scene. Sick of Shepard Fairey and his Fuct-up plagiaristic art. Sick of Mr. Brainwash and his mockery of the art world (first art show grossing [...]
Pingback by I’ve Had Enough, I’m Out. « AloneArt.com Blog on October 27, 2008 at 1:48 am
[...] use an image without crediting the source, paying a license. It invites all sorts of problems. FUCT: LOVE AWARENESS PROGRAM Page 2 __________________ $100 hr to insult you, $145 hr for art direction, $165 an hr to stroke your [...]
Pingback by The Authenticity of using random images - GigPosters.com on February 12, 2009 at 12:27 am
[...] : » FUCT: LOVE AWARENESS PROGRAM Page 2 http://www.brghtnghts.com/blog/?page_id=46 – view page – cached FUCT™ is the brainchild of artist/graffiti writer Erik Brunetti (aka DEN — From the page [...]
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